The V Motion Project (by Assembly)
IBM launches augmented reality app for grocery stores | VentureBeat
Attention, shoppers. IBM has unveiled an augmented reality mobile app that lets you pan store shelves with your smartphones to receive personalized product tips, recommendations, and coupons.
The app is one more example of a creative use of augmented reality, which blends digital data with real-world imagery. The app brings the benefits of digital commerce to traditional brick-and-mortar stores, where 92 percent of retail still takes place, according to market researcher Forrester Research.
Write Your Headline - Write The Future
The elite become icons on the electric facade of Johannesburg’s Life Centre.
Each night the skyscraper comes to life through vibrant LED lights, highlighting who writes the future.
And you get to decide who makes it onto the big screen.
Using the Twitter hashtag #NikeFuture or the Facebook app send in your headline for the day’s biggest playmaker.
If selected, we’ll send you a photo of your headline and hero lighting up the African skyline.
Submit your headline: http://go.nike.com/WhoWillWriteTheFuture
(Source: youtube.com)
X Games LA 2012 Teaser
I’m loving this frame-by-frame, animated over live action look on this X Games teaser. Over the next few months I am sure X Games’ “Road to X” Tumblr blog (using Backburner) will get quite interesting.
Have you seen any other good examples of this style?
Tim Hortons has teamed up with the UAE’s hottest newspaper The Gulf News to print the latest breaking news tweets to your coffee cup sleeve. If you like the tweet, you use a QR code to get to the story.
Who would have guessed that newspapers would have been replaced by coffee cups?
(Source: adverve)
Augmented Reality – Projection Mapping
The Art of Augmented Reality? Projection Mapping brings incredible innovation to the intersection of video, animation, sculpture and precise location-based image projecting. Tres kuul.
(via smarterplanet)
Disney 3D Chalk Art Animates The Streets Of Covent Garden With Kinect - PSFK
The installation in essence mirrored the experience of playing the game itself: launching yourself into an interactive 3D experience, solving puzzles and uncovered hidden secrets, with the help of characters such as Buzz Lightyear and Mr. Incredible. The recent focus on merging physical and digital experiences through video games is proving to be both engaging and largely successful. With technology such as the Kinect further blurring those boundaries, expect to see further emphasis on the blending of these once polar concepts in the mediation of games, and, of course, in the gaming experience.
